Accept the challenge to be part of this movement, for a more inclusive and accessible country for all!
Associação Salvador launches a new campaign, which aims to lead the way to an effective change, that will end step by step the social exclusion and isolation of thousands of people with motor disabilities throughout the country.
Signed by Partners, with production by 78, Associação Salvador’s new campaign alerts to the urgent need for change in the area of accessibility, through a unique performance starring the dancer and choreographer with motor disabilities, Diana Niepce.
The music is from Tchaikovski’s famous ballet, “The Nutcracker,” but the choreography is a performance for accessibility, an alert, a dance for two, challenging all merchants to “break steps” and, in this way, eliminate all barriers that block free entrance and circulation in their spaces, democratizing them and opening them to everyone, without exception.
“We are in the 21st century, and every day new inventions, new technologies, and barriers are being broken down. We pride ourselves in hosting major international events and in being the tourist destination of choice. But what about the thousands of people who remain isolated between four walls? During lockdown, the whole world had the opportunity to experience what people with motor disabilities go through on a daily basis, during a lifetime. Now that we have resumed normal life, will they leave us behind again?” says Salvador Mendes de Almeida, president and founder of the Associação Salvador.
The Accessibility Act is more than 20 years old. Changes happen very slowly, but the lives of people with disabilities do not stop. Every day, thousands of people stand in the doorway of restaurants, stores, hotels, or banks because of a lack of accessibility.
“Can you identify a street in Portugal that is totally accessible, where we can enter every establishment and move independently anywhere? I dare say it doesn’t exist,” challenges Salvador Mendes de Almeida.
The campaign aims to lead the way to an effective and urgent change, towards an equal access to any store, hotel or restaurant, in a particularly symbolic year, when the National Accessibility Day will be officially marked for the first time, on October 20, 2022.
