Being a sponsor or financer of the Associação Salvador has benefits, namely through the presence of the brand in promotional materials, with the logo on the web pages and in certain communication materials of the activities. Moreover, the amount donated to the Association is deductible at 130% on the company’s income tax (Article 62 of the Statute of Tax Benefits, approved by Decree-Law No. 215/89 of July 1). In addition to these aspects, there are other proven benefits for the company, including the fact that the attitude of social responsibility towards all stakeholders improves the company’s image and increases the pleasure of working with or for the company.